Analisis Accessibility, Attractivenes, Amenities, dan Anciliarry serta SWOT Central Park Zoo Medan

Abstract

Central Park Zoo Medan is one of the tourist attractions in Medan that offers animal conservation, recreation, and educational activities. However, the development of the destination requires an assessment of its tourism components and strategic conditions to identify aspects that need improvement. This study aims to analyze the Accessibility, Attractiveness, Amenities, and Ancillary components and formulate development strategies for Central Park Zoo Medan. The research employed a descriptive qualitative approach through field observations, interviews, documentation, and literature review. The 4A analysis was used to assess the condition of the destination, while SWOT analysis was applied to identify internal and external factors and formulate development strategies. The results indicate that Central Park Zoo Medan has strengths in its diverse attractions, recreational and educational activities, and supporting facilities. However, several aspects still require improvement, particularly accessibility, facility maintenance, information systems, and supporting services. The SWOT analysis indicates that the destination has development opportunities through service improvement, facility optimization, digital promotion, and diversification of tourism activities. The findings provide a basis for developing Central Park Zoo Medan through improvements in tourism components and strategic management.